Denmark’s gambling revenue drops 2.8% in September 2024
The Danish Gambling Authority, Spillemyndigheden, has released its gambling revenue report for September 2024, reporting an overall decrease of 2.8 percent in spending compared to the same month last year. The report showed significant changes in gambling preferences and patterns, with mobile betting emerging as a popular choice despite a considerable decline in total revenue. In contrast, the online casino segment showed resilience, recording a substantial increase in activity.
Mobile betting dominates amid decline
Betting faced the steepest drop in September, with revenue tumbling 22 percent to DKK 144 million ($21.04 million). The report showed that mobile betting remains the preferred method, accounting for 63.2 percent of all bets. Desktop betting followed with 14.6 percent, while physical betting shops attracted 22.2 percent of bets. The most active betting days were the weekends, with Saturday and Sunday seeing around 20 percent of weekly deposits each, while weekdays had a more even distribution, at about 11 percent each day.
Land-based gambling sees consistent decline
The decline in gambling revenue was also evident in land-based casinos and gaming machines. Spending in land-based casinos dropped 9.7 percent year-on-year to DKK 29 million ($4.24 million), equating to an average daily spend of DKK 155,025 ($0.023 million). Meanwhile, gaming machines saw a more moderate decline of 3.5 percent, with the total spend reaching DKK 92 million ($13.44 million). Most players opted for physical slot machines during the afternoon, with the highest activity observed between 3-4 pm, accounting for 8.8 percent of all sessions and a daily spend of DKK 475,557 ($0.069 million).
Online casinos record notable growth
In contrast to the other segments, online casinos enjoyed a 12 percent increase in spending, totalling DKK 288 million ($42.08 million). The most popular game was slots, which made up a substantial 77.5 percent of the online casino activity. Other categories saw lower participation: roulette contributed six percent, blackjack 7.5 percent, and both poker and bingo made up three percent each.
Growing concern for responsible gambling
As of September 2024, the Danish self-exclusion list, Rofus, had registered 53,043 individuals, indicating an increase in people seeking to manage their gambling activities. The month also saw 37 players reach out to StopSpillet, Denmark’s gambling helpline, further highlighting the authority’s emphasis on responsible gambling measures. In line with these efforts, Spillemyndigheden’s youth gambling prevention campaign has received international recognition, recently winning an award from the International Association of Gaming Regulators (IAGR).
Stay in the loop with the latest updates and news for the upcoming SiGMA Europe in Malta from November 11 to 14.